Liva Healthcare

Scalable and personal health programmes for lifestyle and chronic disease management.


The prevalence of lifestyle-related chronic diseases is increasing and there is a strong societal and patient need for accessible, personal lifestyle interventions that can help prevent and manage these conditions. Health-positive lifestyle change is hard to achieve and sustain, patients lack the health capital to drive lifestyle change, and motivational support for realizing lifestyle change is inaccessible and impersonal.


Scalable and personal health programmes for lifestyle and chronic disease management, through app-based coaching interventions.

A user journey in the Liva programme starts with an easy online booking of a personal health coach. A 45-minutes live video consultation is used to build personalised lifestyle plan and to provide introduction to pharmacotherapy and/or medical device protocol. Digital coaching is available weekly for the first 6 month, hereafter bi-weekly, and group coaching and support is also available.


Liva’s intervention model yields sustainable health outcomes. The following findings on the use of the Liva programme have been scientifically documented through RCT studies:

Evidence 1: 4 out of 10 people with elevated HbA1c levels at baseline normalise their levels and get below the Type 2 Diabetes threshold in just six months

Evidence 2: Average sustained weight loss of 4.4 kg after 24 months

Evidence 3: 38% maintained a weight loss of more than 5% of body weight after a year

Evidence 4: Total cholesterol significantly improved in just six months (−0.32 mmol/mL)

Evidence 5: Mean BMI decreased significantly with a 1.5 kg/m2 reduction in a year

Evidence 6: 9.9 cm mean reduction in waist circumference sustained after a year

Business model:

Business Model: B2B2C.

Therapeutic Area: (Pre-)Diabetes, Obesity, CVD.

Maturity Stage: Scaling.

Meet the team
  • Shahram Sharif
  • CEO
  • Martin Møller Paarse
  • COO & Deputy CEO
  • Karen O'Regan
  • CCO & UK GM
  • Sian Jarvis
  • CMO
What our customers say:

Emma, Liva member:
“I started on the Liva programme in November 2020. I was gaining weight every month. As much as I tried on my own to lose weight, I was gaining weight. I’ve achieved what I feel are very good results. I’ve lost 4 stone, 56 pounds in 6 months. By losing the weight I’m more confident, I’m fitter, I’m more agile, and I will continue using it.”

Wayne, Liva member:
“I started using the Liva programme end of January 2021. It was a recommendation from my doctor. So, using the Liva programme, I’ve reduced my weight by 3 stone. I’ve reduced my Hba1c level from 49 to 34 mmol/mol. My coach tells me, that’s amazing.”

Let's work together
  • Martin Paarse
  • COO
Introduce yourself to MARTIN today and learn about partnership opportunities.
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