This session equips you with practical strategies for clinician engagement, commercial execution, and international growth. 

Drawing on leadership roles at Ambu and Coloplast, Lars Nilaus will share lessons about: 

• scaling new innovative technologies across regions 
• navigating diverse hospital & reimbursement systems 
• engaging clinicians and building lasting adoption for products 

You will gain actionable insights into product adoption, pricing and positioning, and structuring commercial teams for expansion, supported by real-world case examples and a personalized Q&A. 

About the speaker:  

Lars Nilaus is a senior health tech commercial leader with extensive experience in global strategy, market access, and international growth. He scaled Ambu’s disposable endoscopy business to 1B DKK+ in revenue and later has led extensive development at Coloplast. 

Questions before the event? Contact Yousef (yousef@healthtechhub.org)  

Eager to explore other events at Health Tech Hub Copenhagen? 

Reach out to us to learn more about the opportunities available at HTHC. Please contact Line Knoop-Henriksen (linek@healthtechhub.org) or Yousef (yousef@healthtechhub.org) if you want to know more.